Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
By: Dowd, Nancy
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Contributor(s): Evangeliste, Mary | Silberman, Jonathan.
Material type: 
TextPublisher: Chicago : American Library Association, 2010Bibliography: Includes bibliographical references and index.Description: xi, 140 p. : ill. ; 26 cm.ISBN: 0838910009 (alk. paper); 9780838910009 (alk. paper).Subject(s): Libraries -- Marketing | Libraries -- Public relationsDDC classification: 021.7 Other classification: 85.40 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 021.7 D752 2010 (Browse shelf(Opens below)) | Available | 34284003138591 |
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Includes bibliographical references and index.
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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