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Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

By: Dowd, Nancy, 1956-.
Contributor(s): Evangeliste, Mary | Silberman, Jonathan, 1982-.
Material type: TextTextPublisher: Chicago : American Library Association, 2010Bibliography: Includes bibliographical references and index.Description: xi, 140 p. : ill. ; 26 cm.ISBN: 0838910009 (alk. paper); 9780838910009 (alk. paper).Subject(s): Libraries -- Marketing | Libraries -- Public relationsDDC classification: 021.7 Other classification: 85.40
Contents:
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Summary: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 021.7 D752 2010 (Browse shelf(Opens below)) Available 34284003138591

Includes bibliographical references and index.

Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

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