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The victory lab : the secret science of winning campaigns / Sasha Issenberg.
By: Issenberg, Sasha
.
Material type: 
TextPublisher: New York : Crown, 2012Description: 357 p. ; 25 cm.ISBN: 9780307954794 (hardback); 030795479X (hardback).Subject(s): Internet in political campaigns -- United States | Political campaigns -- United States | Political campaigns -- Technological innovations -- United States | Political campaigns -- United States -- Psychological aspectsDDC classification: 324.70973 Summary: "A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"-- Provided by publisher.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 324.70973 Is74 2012 (Browse shelf(Opens below)) | Available | 34284003138567 |
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| 324.6 W146 2016 The fight to vote / | 324.623 Sh571 Failure is impossible : Susan B. Anthony in her own words / | 324.7 An82 Going negative : how attack ads shrink and polarize the electorate / | 324.70973 Is74 2012 The victory lab : the secret science of winning campaigns / | 324.973 B638 Presidential campaigns / | 324.973 C613 2012 Selecting a president / | 324.973 G283 2008 Red state, blue state, rich state, poor state : why Americans vote the way they do / |
"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"-- Provided by publisher.
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