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The victory lab : the secret science of winning campaigns / Sasha Issenberg.

By: Issenberg, Sasha.
Material type: TextTextPublisher: New York : Crown, 2012Description: 357 p. ; 25 cm.ISBN: 9780307954794 (hardback); 030795479X (hardback).Subject(s): Internet in political campaigns -- United States | Political campaigns -- United States | Political campaigns -- Technological innovations -- United States | Political campaigns -- United States -- Psychological aspectsDDC classification: 324.70973 Summary: "A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"-- Provided by publisher.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 324.70973 Is74 2012 (Browse shelf(Opens below)) Available 34284003138567

"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"-- Provided by publisher.

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