Ethical chic : the inside story of the companies we think we love / Fran Hawthorne.
By: Hawthorne, Fran
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Material type: 
TextPublisher: Boston : Beacon Press, c2012Bibliography: Includes bibliographical references (p. 171-181).Description: xxvi, 181 p. ; 24 cm.ISBN: 9780807000946 (alk. paper); 0807000949 (alk. paper).Subject(s): Corporations -- Moral and ethical aspects -- United States -- Case studies | Business ethics -- United States -- Case studies | Social responsibility of business -- United States -- Case studies | Corporate image -- United States -- Case studies | Brand loyalty -- United States -- Case studiesDDC classification: 174/.4 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 174.4 H318 2012 (Browse shelf(Opens below)) | Available | 34284003137981 |
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Includes bibliographical references (p. 171-181).
Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
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