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Ethical chic : the inside story of the companies we think we love / Fran Hawthorne.

By: Hawthorne, Fran.
Material type: TextTextPublisher: Boston : Beacon Press, c2012Bibliography: Includes bibliographical references (p. 171-181).Description: xxvi, 181 p. ; 24 cm.ISBN: 9780807000946 (alk. paper); 0807000949 (alk. paper).Subject(s): Corporations -- Moral and ethical aspects -- United States -- Case studies | Business ethics -- United States -- Case studies | Social responsibility of business -- United States -- Case studies | Corporate image -- United States -- Case studies | Brand loyalty -- United States -- Case studiesDDC classification: 174/.4
Contents:
Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 174.4 H318 2012 (Browse shelf(Opens below)) Available 34284003137981

Includes bibliographical references (p. 171-181).

Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.

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