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Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker / Frank Sennett.

By: Sennett, Frank.
Material type: TextTextPublisher: New York : St. Martin's Press, 2012Edition: 1st ed.Description: 310 p. ; 25 cm.ISBN: 9781250000842 (hbk.); 125000084X (hbk.); 9781250014948 (ebk.); 1250014948 (ebk.).Subject(s): Mason, Andrew, 1981- | Groupon (Firm) | Coupons (Retail trade) | Internet marketing | Internet advertisingDDC classification: 381/.14206573 Summary: The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.
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The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.

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