The impulse economy : understanding mobile shoppers and what makes them buy / Gary Schwartz.
By: Schwartz, Gary
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Material type: 
TextPublisher: New York : Atria Books, 2011Bibliography: Includes bibliographical references and index.Description: viii, 229 p. : ill. ; 24 cm.ISBN: 9781451671865 (hardback); 9781451671889 (e-book); 9781451671872 (trade paper).Subject(s): Internet marketing | Teleshopping | Consumer behaviorDDC classification: 658.8/342 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8342 Sch954 2011 (Browse shelf(Opens below)) | Available | 34284003135787 |
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| 658.8342 K639 2013 Customer sense : how the 5 senses influence buying behavior / | 658.8342 M364 2008 Habit : the 95% of behavior marketers ignore / | 658.8342 Sch564 2012 Happy customers everywhere : how your business can profit from the insights of positive psychology / | 658.8342 Sch954 2011 The impulse economy : understanding mobile shoppers and what makes them buy / | 658.8342 Se175 2012 The intention economy : when customers take charge / | 658.8342 SI39 Treasure hunt : inside the mind of the new global consumer / | 658.8342 W433 2009 Neuro web design : what makes them click? / |
Includes bibliographical references and index.
Introducing the Homunculus handheld -- Little store on the prairie -- The history of the mobile shopper -- When to pop the commerce question? -- Mobile commerce: no one's home -- Mobile commerce: knock knock -- Cracking bricks and mortar -- Advertising on the commerce channel.
Examines the impact mobile devices have had on our lives. Offers advice about how businesses can maximize the mobile buying power of the new impulse consumer.
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