The impulse economy : understanding mobile shoppers and what makes them buy / Gary Schwartz.
By: Schwartz, Gary.
Material type: TextPublisher: New York : Atria Books, 2011Bibliography: Includes bibliographical references and index.Description: viii, 229 p. : ill. ; 24 cm.ISBN: 9781451671865 (hardback); 9781451671889 (e-book); 9781451671872 (trade paper).Subject(s): Internet marketing | Teleshopping | Consumer behaviorDDC classification: 658.8/342Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8342 Sch954 2011 (Browse shelf(Opens below)) | Available | 34284003135787 |
Includes bibliographical references and index.
Introducing the Homunculus handheld -- Little store on the prairie -- The history of the mobile shopper -- When to pop the commerce question? -- Mobile commerce: no one's home -- Mobile commerce: knock knock -- Cracking bricks and mortar -- Advertising on the commerce channel.
Examines the impact mobile devices have had on our lives. Offers advice about how businesses can maximize the mobile buying power of the new impulse consumer.
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