American icon : Alan Mulally and the fight to save Ford Motor Company / Bryce G. Hoffman.
By: Hoffman, Bryce G
.
Material type: 
TextPublisher: New York : Crown Business, c2012Edition: 1st ed.Bibliography: Includes bibliographical references (p. [410]-411) and index.Description: x, 422 p., [8] p. of plates : ill. ; 25 cm.ISBN: 9780307886057 (hbk.); 0307886050 (hbk.); 9780307886071 (ebook); 0307886077 (ebook).Subject(s): Mulally, Alan R | Ford Motor Company | Automobile industry and trade -- United States -- HistoryDDC classification: 338.7/629222092 Summary: At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 338.7629222 H675 2012 (Browse shelf(Opens below)) | Available | 34284003745064 |
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| 338.762920973 T212 2010 Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry / | 338.7629222 C888 2010 What is good for General Motors? : solving America's industrial conundrum / | 338.7629222 D512 2009 A savage factory : an eyewitness account of the auto industry's self-destruction / | 338.7629222 H675 2012 American icon : Alan Mulally and the fight to save Ford Motor Company / | 338.7629222 W716 2012 Motoring the future : VW and Toyota vying for pole position / | 338.7629222092 F752s 2013 I invented the modern age : the rise of Henry Ford / | 338.7629222092 W580 2013 American turnaround : reinventing AT&T and GM and the way we do business in the USA / |
Includes bibliographical references (p. [410]-411) and index.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
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