American icon : Alan Mulally and the fight to save Ford Motor Company / Bryce G. Hoffman.
By: Hoffman, Bryce G
.
Material type: 
TextPublisher: New York : Crown Business, c2012Edition: 1st ed.Bibliography: Includes bibliographical references (p. [410]-411) and index.Description: x, 422 p., [8] p. of plates : ill. ; 25 cm.ISBN: 9780307886057 (hbk.); 0307886050 (hbk.); 9780307886071 (ebook); 0307886077 (ebook).Subject(s): Mulally, Alan R | Ford Motor Company | Automobile industry and trade -- United States -- HistoryDDC classification: 338.7/629222092 Summary: At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 338.7629222 H675 2012 (Browse shelf(Opens below)) | Available | 34284003745064 |
Includes bibliographical references (p. [410]-411) and index.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
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