Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer.
By: Schaefer, Mark.
Material type: TextPublisher: New York : McGraw-Hill, c2012Bibliography: Includes bibliographical references and index.Description: xviii, 215 p. : ill. ; 24 cm.ISBN: 9780071791090 (alk. paper); 0071791094 (alk. paper).Subject(s): Online social networks | Social media -- Marketing | Social influenceDDC classification: 658.8/72Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.872 Sch134 2012 (Browse shelf(Opens below)) | Available | 34284003744935 |
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Includes bibliographical references and index.
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
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