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Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer.

By: Schaefer, Mark.
Material type: TextTextPublisher: New York : McGraw-Hill, c2012Bibliography: Includes bibliographical references and index.Description: xviii, 215 p. : ill. ; 24 cm.ISBN: 9780071791090 (alk. paper); 0071791094 (alk. paper).Subject(s): Online social networks | Social media -- Marketing | Social influenceDDC classification: 658.8/72
Contents:
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.872 Sch134 2012 (Browse shelf(Opens below)) Available 34284003744935

Includes bibliographical references and index.

Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.

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