StoryBranding : creating stand-out brands through the power of story / Jim Signorelli.

By: Signorelli, Jim .

Material type: Text

TextPublisher: Austin, Tex. : Greenleaf Book Group Press, 2012Edition: 1st ed.Bibliography: Includes bibliographical references.Description: xv, 230 p. : ill. ; cm.ISBN: 9781608321452; 1608321452.Other title: Story Branding.Subject(s): Branding (Marketing)

| Marketing -- Planning

DDC classification: 658.8/27 Summary: Advocates the use of stories for creating authentic brand identification.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.827 Si266 2012 (Browse shelf(Opens below))	Available		34284003739836

Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.827 P845 2012 Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /	658.827 Sch540 Inclusive branding : the why and how of a holistic approach to brands /	658.827 Sch56 Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands /	658.827 Si266 2012 StoryBranding : creating stand-out brands through the power of story /	658.827 T46 2009 The truth about creating brands people love /	658.827 T927 Branded nation : the marketing of megachurch, college, inc., and museumworld /	658.827 Un100 Uncommon practice : looking at the people behind the brands /	Next