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StoryBranding : creating stand-out brands through the power of story / Jim Signorelli.
By: Signorelli, Jim
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Material type: 
TextPublisher: Austin, Tex. : Greenleaf Book Group Press, 2012Edition: 1st ed.Bibliography: Includes bibliographical references.Description: xv, 230 p. : ill. ; cm.ISBN: 9781608321452; 1608321452.Other title: Story Branding.Subject(s): Branding (Marketing) | Marketing -- PlanningDDC classification: 658.8/27 Summary: Advocates the use of stories for creating authentic brand identification.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.827 Si266 2012 (Browse shelf(Opens below)) | Available | 34284003739836 |
Includes bibliographical references.
Advocates the use of stories for creating authentic brand identification.
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