Unthinking : the surprising forces behind what we buy / Harry Beckwith.
By: Beckwith, Harry.
Material type: TextPublisher: New York : Business Plus, 2011Edition: 1st ed.Bibliography: Includes bibliographical references and index.Description: viii, 325 p. ; 20 cm.ISBN: 9780446564144; 0446564141.Subject(s): Consumer behavior | Consumption (Economics) -- Psychological aspects | Marketing -- Psychological aspectsDDC classification: 658.8/342Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8342 B389 2011 (Browse shelf(Opens below)) | Available | 34284003724663 |
Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)
658.834 Un22 2009 Why we buy : the science of shopping / | 658.834082 Sk53 2009 Too busy to shop : marketing to "multi-minding" women / | 658.8340835 Y25 2009 Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / | 658.8342 B389 2011 Unthinking : the surprising forces behind what we buy / | 658.8342 B453 2013 Contagious : why things catch on / | 658.8342 C766 Consumer behavior : buying, having, and being / | 658.8342 C767 Contemporary marketing and consumer behavior : an anthropological sourcebook / |
Includes bibliographical references and index.
Deciding without thinking : the very strange case of Kobe Bryant -- The forces and their sources -- Our childhoods -- Our love of play -- Our love of surprise -- Our first love : stories -- Little versus Big -- Our culture -- Me : the great individualists -- We : the great togetherists -- Lovers of the familiar -- Eternal optimists -- Our eyes -- Our need for beauty -- What is beautiful to us? -- Our eyes' sheer forces : five studies -- Unthinking : the road ahead.
A marketing expert gets to the heart of why people want certain things, explaining how people can, and have, transformed this desire into success.
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