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Unthinking : the surprising forces behind what we buy / Harry Beckwith.

By: Beckwith, Harry, 1949-.
Material type: TextTextPublisher: New York : Business Plus, 2011Edition: 1st ed.Bibliography: Includes bibliographical references and index.Description: viii, 325 p. ; 20 cm.ISBN: 9780446564144; 0446564141.Subject(s): Consumer behavior | Consumption (Economics) -- Psychological aspects | Marketing -- Psychological aspectsDDC classification: 658.8/342
Partial contents:
Deciding without thinking : the very strange case of Kobe Bryant -- The forces and their sources -- Our childhoods -- Our love of play -- Our love of surprise -- Our first love : stories -- Little versus Big -- Our culture -- Me : the great individualists -- We : the great togetherists -- Lovers of the familiar -- Eternal optimists -- Our eyes -- Our need for beauty -- What is beautiful to us? -- Our eyes' sheer forces : five studies -- Unthinking : the road ahead.
Summary: A marketing expert gets to the heart of why people want certain things, explaining how people can, and have, transformed this desire into success.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8342 B389 2011 (Browse shelf(Opens below)) Available 34284003724663

Includes bibliographical references and index.

Deciding without thinking : the very strange case of Kobe Bryant -- The forces and their sources -- Our childhoods -- Our love of play -- Our love of surprise -- Our first love : stories -- Little versus Big -- Our culture -- Me : the great individualists -- We : the great togetherists -- Lovers of the familiar -- Eternal optimists -- Our eyes -- Our need for beauty -- What is beautiful to us? -- Our eyes' sheer forces : five studies -- Unthinking : the road ahead.

A marketing expert gets to the heart of why people want certain things, explaining how people can, and have, transformed this desire into success.

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