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Never say die : the myth and marketing of the new old age / Susan Jacoby.

By: Jacoby, Susan, 1945-.
Material type: TextTextPublisher: New York : Pantheon Books, c2011Edition: 1st ed.Bibliography: Includes bibliographical references (p. 311-314) and index.Description: xiii, 332 p. ; 24 cm.ISBN: 9780307377944 (hbk.); 0307377946 (hbk.).Subject(s): Old age -- United States | Aging -- United States | Older people -- United StatesDDC classification: 305.260973/09051
Contents:
Never say old -- Youth culture : an American tradition -- Boomer beginnings and age-defying denial -- Miracles of modern medicine and other half-truths -- A mind is a terrible thing to lose -- Women : eventually, the only sex -- Greedy geezers and other half-truths -- The "wisdom of old age" -- Endings -- The ethics of longevity : an argument in search of facts -- Necessary bedfellows : bridges between generations old-age autonomy.
Summary: In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 305.260973 J159 2011 (Browse shelf(Opens below)) Available 34284003715943

Includes bibliographical references (p. 311-314) and index.

Never say old -- Youth culture : an American tradition -- Boomer beginnings and age-defying denial -- Miracles of modern medicine and other half-truths -- A mind is a terrible thing to lose -- Women : eventually, the only sex -- Greedy geezers and other half-truths -- The "wisdom of old age" -- Endings -- The ethics of longevity : an argument in search of facts -- Necessary bedfellows : bridges between generations old-age autonomy.

In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.

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