Never say die : the myth and marketing of the new old age / Susan Jacoby.

Includes bibliographical references (p. 311-314) and index.

Never say old -- Youth culture : an American tradition -- Boomer beginnings and age-defying denial -- Miracles of modern medicine and other half-truths -- A mind is a terrible thing to lose -- Women : eventually, the only sex -- Greedy geezers and other half-truths -- The "wisdom of old age" -- Endings -- The ethics of longevity : an argument in search of facts -- Necessary bedfellows : bridges between generations old-age autonomy.

In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.