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Wikibrands : reinventing your company in a customer-driven marketplace / by Sean Moffitt, Mike Dover.
By: Moffitt, Sean
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Contributor(s): Dover, Mike.
Material type: 
TextPublisher: New York : McGraw-Hill, c2011Description: xv, 318 p. : ill. ; 24 cm.ISBN: 9780071749275 (alk. paper); 0071749276 (alk. paper).Other title: Wiki brands : reinventing your company in a customer-driven marketplace.Subject(s): Branding (Marketing) | Product management | Internet marketing | Wikis (Computer science)DDC classification: 658.8/27
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.827 M724 2011 (Browse shelf(Opens below)) | Available | 34284003715356 |
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| 658.827 K727 The Brandmindset / | 658.827 L645 Brand sense : build powerful brands through touch, taste, smell, sight, and sound / | 658.827 M623 2012 Brand Bible : the complete guide to building, designing, and sustaining brands / | 658.827 M724 2011 Wikibrands : reinventing your company in a customer-driven marketplace / | 658.827 N123 2007 Living brands : collaboration + innovation = customer fascination / | 658.827 On17 2013 Designing B2B brands : lessons from Deloitte and 195,000 brand managers / | 658.827 P429 Before the brand : creating the unique DNA of an enduring brand identity / |
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