Wikibrands : reinventing your company in a customer-driven marketplace / by Sean Moffitt, Mike Dover.
By: Moffitt, Sean.
Contributor(s): Dover, Mike.
Material type: TextPublisher: New York : McGraw-Hill, c2011Description: xv, 318 p. : ill. ; 24 cm.ISBN: 9780071749275 (alk. paper); 0071749276 (alk. paper).Other title: Wiki brands : reinventing your company in a customer-driven marketplace.Subject(s): Branding (Marketing) | Product management | Internet marketing | Wikis (Computer science)DDC classification: 658.8/27Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.827 M724 2011 (Browse shelf(Opens below)) | Available | 34284003715356 |
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