Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow.
By: Altstiel, Tom.
Contributor(s): Grow, Jean.
Material type: TextPublisher: Los Angeles : SAGE, c2010Edition: 2nd ed.General Notes: Rev. ed. of: Advertising strategy. c2006.Bibliography: Includes bibliographical references and index.Description: xx, 347 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9781412974912 (pbk.); 1412974917.Subject(s): AdvertisingDDC classification: 659.1 Online resources: Table of contents | Publisher description | Contributor biographical informationItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 Al799 2010 (Browse shelf(Opens below)) | Available | 34284003714797 |
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Rev. ed. of: Advertising strategy. c2006.
Includes bibliographical references and index.
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
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