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Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow.

By: Altstiel, Tom.
Contributor(s): Grow, Jean.
Material type: TextTextPublisher: Los Angeles : SAGE, c2010Edition: 2nd ed.General Notes: Rev. ed. of: Advertising strategy. c2006.Bibliography: Includes bibliographical references and index.Description: xx, 347 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9781412974912 (pbk.); 1412974917.Subject(s): AdvertisingDDC classification: 659.1 Online resources: Table of contents | Publisher description | Contributor biographical information
Contents:
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 659.1 Al799 2010 (Browse shelf(Opens below)) Available 34284003714797

Rev. ed. of: Advertising strategy. c2006.

Includes bibliographical references and index.

Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.

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