The accidental library marketer / Kathy Dempsey.
By: Dempsey, Kathy
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Material type: 
TextPublisher: Medford, N.J. : Information Today, c2009Bibliography: Includes bibliographical references and index.Description: xvi, 294 p. : ill. ; 23 cm.ISBN: 9781573873680; 1573873683.Subject(s): Libraries -- Marketing | Libraries -- Public relations | Marketing | Public relationsDDC classification: 021.7 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 021.7 D399 2009 (Browse shelf(Opens below)) | Available | 34284003707361 |
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| 020.9 W93 Glut : mastering information through the ages / | 021.2 Ou8 Outreach services in academic and special libraries / | 021.65 T698 Library Web site policies / | 021.7 D399 2009 The accidental library marketer / | 021.7 D752 2010 Bite-sized marketing : realistic solutions for the overworked librarian / | 021.7 F536 2006 Blueprint for your library marketing plan : a guide to help you survive and thrive / | 021.7 L312 2008 Merchandising made simple : using standards and dynamite displays to boost circulation / |
Includes bibliographical references and index.
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
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