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The accidental library marketer / Kathy Dempsey.

By: Dempsey, Kathy, 1965-.
Material type: TextTextPublisher: Medford, N.J. : Information Today, c2009Bibliography: Includes bibliographical references and index.Description: xvi, 294 p. : ill. ; 23 cm.ISBN: 9781573873680; 1573873683.Subject(s): Libraries -- Marketing | Libraries -- Public relations | Marketing | Public relationsDDC classification: 021.7
Contents:
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 021.7 D399 2009 (Browse shelf(Opens below)) Available 34284003707361

Includes bibliographical references and index.

How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.

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