Too busy to shop : marketing to "multi-minding" women / Kelley Murray Skoloda ; foreword by Geraldine Laybourne.
By: Skoloda, Kelley Murray.
Material type: TextPublisher: Westport, Conn. : Praeger Publishers, 2009Bibliography: Includes bibliographical references (p. [159]-160) and index.Description: xv, 173 p. ; 25 cm.ISBN: 9780313354878 (alk. paper); 0313354871 (alk. paper).Subject(s): Women consumers | MarketingDDC classification: 658.8/34082Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.834082 Sk53 2009 (Browse shelf(Opens below)) | Available | 34284003688629 |
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658.834 M267 2014 The moment of clarity : using the human sciences to solve your hardest business problems / | 658.834 P81 EVEolution : the eight truths of marketing to women / | 658.834 Un22 2009 Why we buy : the science of shopping / | 658.834082 Sk53 2009 Too busy to shop : marketing to "multi-minding" women / | 658.8340835 Y25 2009 Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / | 658.8342 B389 2011 Unthinking : the surprising forces behind what we buy / | 658.8342 B453 2013 Contagious : why things catch on / |
Includes bibliographical references (p. [159]-160) and index.
Staggering stats : buying power of the female consumer -- The apple of many eyes : women buyers now getting more attention from marketers -- What's wrong? why current marketing efforts are not working -- Why are we so hard to reach? the challenge of marketing to women 25 to 54 -- Remaking the clock : women and the 38-hour day -- Yes, I multi-mind : new ways to understand and reach multi-minding audiences -- Before women go shopping, they CROP : the CRedible Opinions Shortcut -- The keys to connecting with multi-minding women -- The better way : a new approach to reach female consumers -- What really matters? credibility -- Time is of the essence : "quick-connect" messages -- The 360-degree "E-surround" method to reach women -- She is looking for a commitment : consistent confirmation -- What does the future hold? multi-minders becoming co-brand managers.
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