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Too busy to shop : marketing to "multi-minding" women / Kelley Murray Skoloda ; foreword by Geraldine Laybourne.

By: Skoloda, Kelley Murray, 1964-.
Material type: TextTextPublisher: Westport, Conn. : Praeger Publishers, 2009Bibliography: Includes bibliographical references (p. [159]-160) and index.Description: xv, 173 p. ; 25 cm.ISBN: 9780313354878 (alk. paper); 0313354871 (alk. paper).Subject(s): Women consumers | MarketingDDC classification: 658.8/34082
Contents:
Staggering stats : buying power of the female consumer -- The apple of many eyes : women buyers now getting more attention from marketers -- What's wrong? why current marketing efforts are not working -- Why are we so hard to reach? the challenge of marketing to women 25 to 54 -- Remaking the clock : women and the 38-hour day -- Yes, I multi-mind : new ways to understand and reach multi-minding audiences -- Before women go shopping, they CROP : the CRedible Opinions Shortcut -- The keys to connecting with multi-minding women -- The better way : a new approach to reach female consumers -- What really matters? credibility -- Time is of the essence : "quick-connect" messages -- The 360-degree "E-surround" method to reach women -- She is looking for a commitment : consistent confirmation -- What does the future hold? multi-minders becoming co-brand managers.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.834082 Sk53 2009 (Browse shelf(Opens below)) Available 34284003688629

Includes bibliographical references (p. [159]-160) and index.

Staggering stats : buying power of the female consumer -- The apple of many eyes : women buyers now getting more attention from marketers -- What's wrong? why current marketing efforts are not working -- Why are we so hard to reach? the challenge of marketing to women 25 to 54 -- Remaking the clock : women and the 38-hour day -- Yes, I multi-mind : new ways to understand and reach multi-minding audiences -- Before women go shopping, they CROP : the CRedible Opinions Shortcut -- The keys to connecting with multi-minding women -- The better way : a new approach to reach female consumers -- What really matters? credibility -- Time is of the essence : "quick-connect" messages -- The 360-degree "E-surround" method to reach women -- She is looking for a commitment : consistent confirmation -- What does the future hold? multi-minders becoming co-brand managers.

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