Tactical transparency : how leaders can leverage social media to maximize value and build their brand / by Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
By: Holtz, Shel.
Contributor(s): Havens, John C.
Material type: TextSeries: J-B International Association of Business Communicators. Publisher: San Francisco, Calif. : Chichester : Jossey-Bass ; John Wiley [distributor], 2009Bibliography: Includes bibliographical references and index.Description: xiv, 397 p.ISBN: 9780470293706 (hbk.); 0470293705 (hbk.).Subject(s): Customer relations -- Management | Social media | Interactive marketing | Business communication -- Blogs | Internet marketing -- ManagementDDC classification: 658.802Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 H745 2009 (Browse shelf(Opens below)) | Available | 34284003687118 |
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Includes bibliographical references and index.
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