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Tactical transparency : how leaders can leverage social media to maximize value and build their brand / by Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson.

By: Holtz, Shel.
Contributor(s): Havens, John C.
Material type: TextTextSeries: J-B International Association of Business Communicators. Publisher: San Francisco, Calif. : Chichester : Jossey-Bass ; John Wiley [distributor], 2009Bibliography: Includes bibliographical references and index.Description: xiv, 397 p.ISBN: 9780470293706 (hbk.); 0470293705 (hbk.).Subject(s): Customer relations -- Management | Social media | Interactive marketing | Business communication -- Blogs | Internet marketing -- ManagementDDC classification: 658.802
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.802 H745 2009 (Browse shelf(Opens below)) Available 34284003687118

Includes bibliographical references and index.

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