Ad women : how they impact what we need, want, and buy / Juliann Sivulka.
By: Sivulka, Juliann.
Material type: TextPublisher: Amherst, N.Y. : Prometheus Books, 2009Bibliography: Includes bibliographical references and index.Description: 415 p. : ill. ; 24 cm.ISBN: 9781591026723 (hardcover); 1591026725 (hardcover).Subject(s): Women in the advertising industry -- United States -- History | Women in marketing -- United States -- History | Businesswomen -- United States -- History | Advertising -- United States -- History | Consumers -- United States -- History | Social change -- United States -- HistoryDDC classification: 659.1082/0973Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1082 Si94 2009 (Browse shelf(Opens below)) | Available | 34284003705548 |
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659.1042 R271 The erotic history of advertising / | 659.1042 R749 Advertising in contemporary society : perspectives toward understanding / | 659.1042 W9501 2016 The attention merchants : the epic scramble to get inside our heads / | 659.1082 Si94 2009 Ad women : how they impact what we need, want, and buy / | 659.109 T834 2007 Adland : a global history of advertising / | 659.10973 B433 Advertising & the business of brands : an introduction to careers & concepts in advertising & marketing / | 659.10973 C841 2011 The real mad men : the renegades of Madison Avenue and the golden age of advertising / |
Includes bibliographical references and index.
Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top.
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