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Ad women : how they impact what we need, want, and buy / Juliann Sivulka.

By: Sivulka, Juliann.
Material type: TextTextPublisher: Amherst, N.Y. : Prometheus Books, 2009Bibliography: Includes bibliographical references and index.Description: 415 p. : ill. ; 24 cm.ISBN: 9781591026723 (hardcover); 1591026725 (hardcover).Subject(s): Women in the advertising industry -- United States -- History | Women in marketing -- United States -- History | Businesswomen -- United States -- History | Advertising -- United States -- History | Consumers -- United States -- History | Social change -- United States -- HistoryDDC classification: 659.1082/0973
Contents:
Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 659.1082 Si94 2009 (Browse shelf(Opens below)) Available 34284003705548

Includes bibliographical references and index.

Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top.

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