Library Catalog

Syndetics cover image
Image from Syndetics

Adland : a global history of advertising / Mark Tungate.

By: Tungate, Mark, 1967-.
Material type: TextTextPublisher: London ; Philadelphia : Kogan Page, 2007Bibliography: Includes bibliographical references (p. [269]-271) and index.Description: x, 278 p. : ill. (some col.) ; 24 cm.ISBN: 9780749448370; 0749448377.Other title: Ad land.Subject(s): Advertising -- HistoryDDC classification: 659.109 Online resources: Table of contents | Publisher description
Contents:
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Includes bibliographical references (p. [269]-271) and index.

Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .

There are no comments on this title.

to post a comment.

Powered by Koha