Adland : a global history of advertising / Mark Tungate.
By: Tungate, Mark.
Material type: TextPublisher: London ; Philadelphia : Kogan Page, 2007Bibliography: Includes bibliographical references (p. [269]-271) and index.Description: x, 278 p. : ill. (some col.) ; 24 cm.ISBN: 9780749448370; 0749448377.Other title: Ad land.Subject(s): Advertising -- HistoryDDC classification: 659.109 Online resources: Table of contents | Publisher descriptionItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.109 T834 2007 (Browse shelf(Opens below)) | Available | 34284003368495 |
Includes bibliographical references (p. [269]-271) and index.
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
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