Coolhunting : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.
By: Gloor, Peter A. (Peter Andreas).
Contributor(s): Cooper, Scott (Scott M.).
Material type: TextPublisher: New York : AMACOM, c2007Bibliography: Includes bibliographical references (p. [223]-230) and index.Description: xvii, 236 p. : ill. ; 24 cm.ISBN: 0814473865; 9780814473863.Other title: Cool hunting.Subject(s): Creative ability in business | Technological innovations -- Management | Social networks -- Research | Data mining | Group decision makingDDC classification: 658.4/72 Online resources: Table of contentsItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.472 G513 2007 (Browse shelf(Opens below)) | Available | 34284003364791 |
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Includes bibliographical references (p. [223]-230) and index.
Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
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