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Coolhunting : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.

By: Gloor, Peter A. (Peter Andreas), 1961-.
Contributor(s): Cooper, Scott (Scott M.).
Material type: TextTextPublisher: New York : AMACOM, c2007Bibliography: Includes bibliographical references (p. [223]-230) and index.Description: xvii, 236 p. : ill. ; 24 cm.ISBN: 0814473865; 9780814473863.Other title: Cool hunting.Subject(s): Creative ability in business | Technological innovations -- Management | Social networks -- Research | Data mining | Group decision makingDDC classification: 658.4/72 Online resources: Table of contents
Contents:
Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.472 G513 2007 (Browse shelf(Opens below)) Available 34284003364791

Includes bibliographical references (p. [223]-230) and index.

Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.

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