The philosophy of branding : great philosophers think brands / Thom Braun.
By: Braun, Thom.
Material type: TextPublisher: London ; Philadelphia : Kogan Page, 2007Edition: Paperback ed.Description: 192 p. ; 19 cm.ISBN: 9780749450007; 0749450002.Subject(s): Brand name products -- Philosophy | Business names -- Philosophy | Product management -- PhilosophyDDC classification: 658.8/2701 Online resources: Table of contents | Publisher descriptionItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.827 B738 (Browse shelf(Opens below)) | Available | 34284003351830 |
Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)
658.823 B613 2012 The color revolution / | 658.827 Aa41 2011 Brand relevance : making competitors irrelevant / | 658.827 B733 Brand power / | 658.827 B738 The philosophy of branding : great philosophers think brands / | 658.827 C796 2011 Brand resilience : managing risk and recovery in a high-speed world / | 658.827 C796 2011 c. 2 Brand resilience : managing risk and recovery in a high-speed world / | 658.827 D820 Branding online / |
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