The philosophy of branding : great philosophers think brands / Thom Braun.

By: Braun, Thom, 1953-.

Material type: Text

TextPublisher: London ; Philadelphia : Kogan Page, 2007Edition: Paperback ed.Description: 192 p. ; 19 cm.ISBN: 9780749450007; 0749450002.Subject(s): Brand name products -- Philosophy

| Business names -- Philosophy

| Product management -- Philosophy

DDC classification: 658.8/2701 Online resources: Table of contents | Publisher description

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.827 B738 (Browse shelf(Opens below))	Available		34284003351830

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The philosophy of branding : great philosophers think brands / Thom Braun.

By: Braun, Thom, 1953-.