That's our new ad campaign-- ? : a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads / Dick Wasserman.

By: Wasserman, Dick .

Material type: Text

TextPublisher: Lexington, Mass. : Lexington Books, c1988Bibliography: Includes bibliographies and index.Description: xv, 188 p. : ill. ; 25 cm.ISBN: 0669169749 (alk. paper).Subject(s): Advertising campaigns -- Evaluation

DDC classification: 659.1/13

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659.1 W283 (Browse shelf(Opens below))	Available		34284001170679

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