That's our new ad campaign-- ? : a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads / Dick Wasserman.
By: Wasserman, Dick.
Material type: TextPublisher: Lexington, Mass. : Lexington Books, c1988Bibliography: Includes bibliographies and index.Description: xv, 188 p. : ill. ; 25 cm.ISBN: 0669169749 (alk. paper).Subject(s): Advertising campaigns -- EvaluationDDC classification: 659.1/13Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 W283 (Browse shelf(Opens below)) | Available | 34284001170679 |
Includes bibliographies and index.
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