Chasing cool : standing out in today's cluttered marketplace / Noah Kerner and Gene Pressman with Andrew Essex.
By: Kerner, Noah.
Contributor(s): Pressman, Gene | Essex, Andrew.
Material type: TextPublisher: New York : Atria Books, 2007Edition: 1st Atria Books hardcover ed.General Notes: Includes index.Description: xvi, 248 p. : ill. ; 22 cm.ISBN: 0743497090; 9780743497091.Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contentsItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 K459 (Browse shelf(Opens below)) | Available | 34284003343845 |
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658.8 K159 How to turn customer service into customer sales / | 658.8 K291 Kellogg on integrated marketing / | 658.8 K455 Strategic marketing problems : cases and comments / | 658.8 K459 Chasing cool : standing out in today's cluttered marketplace / | 658.8 K484st Strategic marketing for nonprofit organizations / | 658.8 K561 AMA handbook for successful selling / | 658.8 K636 How to run a country store / |
Includes index.
The iPod of my industry -- Ordering in -- Disruptive for disruption's sake -- Borrowing equity -- Risk management -- Don't full up your cup -- Outro.
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