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Chasing cool : standing out in today's cluttered marketplace / Noah Kerner and Gene Pressman with Andrew Essex.
By: Kerner, Noah
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Contributor(s): Pressman, Gene | Essex, Andrew.
Material type: 
TextPublisher: New York : Atria Books, 2007Edition: 1st Atria Books hardcover ed.General Notes: Includes index.Description: xvi, 248 p. : ill. ; 22 cm.ISBN: 0743497090; 9780743497091.Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents
Contents:
The iPod of my industry -- Ordering in -- Disruptive for disruption's sake -- Borrowing equity -- Risk management -- Don't full up your cup -- Outro.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 K459 (Browse shelf(Opens below)) | Available | 34284003343845 |
Includes index.
The iPod of my industry -- Ordering in -- Disruptive for disruption's sake -- Borrowing equity -- Risk management -- Don't full up your cup -- Outro.
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