Health communication : from theory to practice / Renata Schiavo.
By: Schiavo, Renata.
Material type: TextPublisher: San Francisco : Jossey-Bass, c2007Edition: 1st ed.Bibliography: Includes bibliographical references (p. 379-411) and indexes.Description: xxiv, 436 p. : ill. ; 23 cm.ISBN: 9780787982058 (pbk.); 0787982059 (pbk.).Subject(s): Communication in medicine -- United States | Health promotion -- United States | Health planning -- United States | Medical careDDC classification: 610.1/4 Online resources: Table of contentsItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 610.14 Sch31 2007 (Browse shelf(Opens below)) | Available | 34284003686441 |
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610.14 M468 The medical & health sciences word book / | 610.14 M468 2005 Medical terminology made incredibly easy. | 610.14 M728 Medical terminology : a student-centered approach / | 610.14 Sch31 2007 Health communication : from theory to practice / | 610.14 Sm570 Medical terminology : a programmed text / | 610.14 St246 2008 Essential medical terminology / | 610.14 T347 Medical terminology : language for healthcare / |
Includes bibliographical references (p. 379-411) and indexes.
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.
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