Syndetics cover image
Image from Syndetics

Health communication : from theory to practice / Renata Schiavo.

By: Schiavo, Renata.
Material type: TextTextPublisher: San Francisco : Jossey-Bass, c2007Edition: 1st ed.Bibliography: Includes bibliographical references (p. 379-411) and indexes.Description: xxiv, 436 p. : ill. ; 23 cm.ISBN: 9780787982058 (pbk.); 0787982059 (pbk.).Subject(s): Communication in medicine -- United States | Health promotion -- United States | Health planning -- United States | Medical careDDC classification: 610.1/4 Online resources: Table of contents
Contents:
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 610.14 Sch31 2007 (Browse shelf(Opens below)) Available 34284003686441

Includes bibliographical references (p. 379-411) and indexes.

What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.

There are no comments on this title.

to post a comment.

Powered by Koha