The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin.

By: Trout, Jack .

Contributor(s): Rivkin, Steve, 1947- | Ries, Al. Positioning .

Material type: Text

TextPublisher: New York : McGraw-Hill, 1996General Notes: Sequel to: Positioning / Al Ries and Jack Trout. c1986; Includes index.Description: xi, 173 p. ; 24 cm.ISBN: 0070652910.Subject(s): Positioning (Advertising)

DDC classification: 659.1/11

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659.1 T758 (Browse shelf(Opens below))	Available		34284001326149

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