Normal view
MARC view
Rivkin, Steve, 1947- (Personal Name)
Used for/see from:
- Rivkin, Stephen M., 1947-
Trout, J. The new positioning, 1995: CIP t.p. (Steve Rivkin)
Phone call to A. Arias, 05-19-95 (Stephen M. Rivkin [not Steven]; b. 01-13-1947)
Rivkin, Steve. IdeaWise, 2002: CIP t.p. (Steve Rivkin) pub. info. (formerly of Trout and Ries; est. own marketing consultancy, 1989; journalism graduate, U. of Missouri; author of The new positioning)