The long tail : why the future of business is selling less of more / Chris Anderson.
By: Anderson, Chris.
Material type: TextPublisher: New York : Hyperion, c2006Edition: 1st ed.Bibliography: Includes bibliographical references (p. [227]-230) and index.Description: xii, 238 p. : ill. ; 25 cm.ISBN: 1401302378.Subject(s): Market segmentation | Internet marketing | Marketing -- Technological innovationsDDC classification: 658.8/02Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 An23 (Browse shelf(Opens below)) | Available | 34284003460805 |
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658.80081 T834 2008 Branded male : marketing to men / | 658.80089 K845 Hispanic marketing a cultural perspective / | 658.80096 D993 Dynamics of marketing in African nations / | 658.802 An23 The long tail : why the future of business is selling less of more / | 658.802 C129 2008 Breakthrough marketing plans : how to stop wasting time and start driving growth / | 658.802 C855 2000 Strategic marketing / | 658.802 D332 Market driven strategy : processes for creating value / |
Includes bibliographical references (p. [227]-230) and index.
Acknowledgments -- Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail -- Notes on sources and further reading -- Index.
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