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The long tail : why the future of business is selling less of more / Chris Anderson.

By: Anderson, Chris, 1961-.
Material type: TextTextPublisher: New York : Hyperion, c2006Edition: 1st ed.Bibliography: Includes bibliographical references (p. [227]-230) and index.Description: xii, 238 p. : ill. ; 25 cm.ISBN: 1401302378.Subject(s): Market segmentation | Internet marketing | Marketing -- Technological innovationsDDC classification: 658.8/02
Contents:
Acknowledgments -- Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail -- Notes on sources and further reading -- Index.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.802 An23 (Browse shelf(Opens below)) Available 34284003460805

Includes bibliographical references (p. [227]-230) and index.

Acknowledgments -- Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail -- Notes on sources and further reading -- Index.

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