Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen.

Material type: Text

TextPublisher: New York : Gallup, c2005Edition: 1st ed.Description: 135 p. : ill. ; 24 cm.ISBN: 1595620052 (hbk.).Subject(s): Brand loyalty

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.834 M159 (Browse shelf(Opens below))	Available		34284003328168

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