Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen.
By: McEwen, William J.
Material type: TextPublisher: New York : Gallup, c2005Edition: 1st ed.Description: 135 p. : ill. ; 24 cm.ISBN: 1595620052 (hbk.).Subject(s): Brand loyalty | Consumers' preferences | Product managementItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.834 M159 (Browse shelf(Opens below)) | Available | 34284003328168 |
There are no comments on this title.
Log in to your account to post a comment.