Meeting of the minds : creating the market-based enterprise / Vincent P. Barabba.

By: Barabba, Vincent P, 1934-.

Material type: Text

TextPublisher: Boston, Mass. : Harvard Business School Press, c1995Bibliography: Includes bibliographical references and index.Description: xv, 247 p. : ill. ; 24 cm.ISBN: 0875845770.Subject(s): Marketing research

| Marketing -- Decision making

| New products

| Consumer satisfaction

DDC classification: 658.8/3

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 B230m (Browse shelf(Opens below))	Available		34284001327014

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